Craft Your Practice Method

Episode 4 -WHY YOU’RE WORTH MORE THAN YOU’RE CHARGING (AND HOW TO ACTUALLY BELIEVE IT)

Let’s talk about money.
Not the theoretical version of money where we all agree therapists deserve to be paid well.
The real version — where you’re sitting across from a potential client, they ask what you charge, and you feel your throat tighten before you say the number. Or worse — you say the number, and then immediately offer a discount before they even ask.
Most therapists aren’t underpaid because the market won’t support higher rates. They’re underpaid because somewhere along the way, they started believing their work wasn’t worth what it actually costs to do it in a way that holds up.
In this episode, we’re talking about why you’re worth more than you’re charging, how to set a rate that supports your life, and how to say that number out loud without apologizing.
This isn’t about getting rich. It’s about not breaking yourself while you help other people.
If you’re early in private practice and you want the full roadmap — what to do first, what comes next, and what doesn’t matter yet — start with the Private Practice Starter Kit.
You can get it at:https://craftyourpractice.com/start

EPISODE 3 — FINDING AND OWNING YOUR SPECIALTY

Finding and owning your specialty is one of the shifts that quietly changes everything about how your practice feels.
In this episode, Lisa explores what happens when your work stops feeling scattered and starts to organize itself around what’s already working. Early in practice, most clinicians keep their scope broad out of fear,  fear of missing opportunities, fear of limiting themselves, fear of not being “ready” yet. That stage isn’t wrong, but it can become overwhelming when everything feels equally demanding and nothing feels anchored.
Lisa shares how specialties actually form  not through invention or branding exercises, but through noticing patterns in your sessions, your energy, and your outcomes. Certain clients feel easier to hold. Certain conversations feel more natural. Certain results repeat themselves. A specialty emerges when you name what’s already true about your work instead of trying to create something new.
You’ll hear why owning your specialty doesn’t limit your practice but gives it a center—one that sharpens confidence, steadies your presence, improves referrals, and makes decision-making simpler across your business. Lisa also walks through the elements that come together when a specialty clicks: values, expertise, audience, and offer, and why this clarity is more about assimilation than marketing.
This episode is for clinicians who feel capable but overextended, skilled but scattered, and ready for their work to feel more intentional and coherent.
Launch Lab: Your First 90 Days in Private Practice begins exactly here. We start with specialty, then build clarity, sequencing, systems, and decisions in the right order. The next cohort begins February 16. Learn more at craftyourpractice.com.
Thank you for listening to The Craft Your Practice Method Podcast.I’m Lisa Reidsema, reminding you that therapy is your art, and your business is your craft.

Episode 2 – Your First 90 Days in Private Practice

Your first three months in private practice set the tone for your entire business. In this episode, Lisa Reidsema, LMHC, walks through a clear 90-day framework: first establishing your foundation, then building systems, and finally beginning visibility and referral efforts. This episode is perfect for therapists who are launching or relaunching their practices and want to move with intention instead of overwhelm.
Key Takeaways
Days 1–30: focus on business basics, policies, and creating a schedule that fits your life.
Days 31–60: Build systems for intake, notes, billing, and communication.
Days 61–90: start gentle visibility, niche clarity, referrals, and consistent showing up.
Resources Mentioned
Launch Lab: Your First 90 Days in Private Practice
Craft Your Practice: Building a Personalized Private Practice
Next Steps
This episode gives you the overview. If you want the step-by-step implementation , with scripts, schedules, and templates, enroll in Launch Lab.You can find all podcast episodes and upcoming trainings at https://craftyourpractice.com/podcast.

Episode 1 – What It Really Takes to Craft Your Practice

About This Episode
In this episode, we’re going back to the foundation — what it really means to craft a private practice with intention. You’ll learn how to shift from clinician to business owner, identify your core systems, and start building structure that supports your freedom as a therapist.
Key Takeaways
Private practice success starts with mindset, not marketing.
Systems create freedom, not restriction.
Structure supports sustainability — not burnout.
Resources Mentioned
Craft Your Practice: Building a Personalized Private Practice
Launch Lab: Your First 90 Days in Private Practice
Reflection Prompts
What does “freedom through structure” mean for your practice?
Which of the five foundational pillars feels strongest for you right now?
What’s one system you could create this week to make your work easier?
Next Steps
If this episode resonated with you, explore the Launch Lab course — it walks you through your first 90 days step-by-step.Find all episodes, worksheets, and upcoming events at https://craftyourpractice.com/podcast.